Pan-African B2B marketplace

TradeMatch Africa

Africa’s B2B sourcing, buyer discovery and market-access platform.

Start a journey

Built around commercial actions

Buyer journey

Find African suppliers

Search, inspect verification, shortlist and request a meeting.

Supplier journey

Access qualified demand

Register, review RFQs, manage meetings and readiness.

2027 event network

Join a buying room

Four Ethiopian buying meetings every year—Addis Ababa, Adama, Arba Minch and Hawassa—with smaller continental events when demand justifies them.

External provider directory. These are links to public provider websites, not confirmed TradeMatch partnerships or endorsements. Services, eligibility, pricing and country coverage must be checked directly with each provider.

Payments · Pan-African

PAPSS

Explore the Pan-African Payment and Settlement System for cross-border African payment pathways.

Official websiteOpen PAPSS

Trade finance · Continental

Afreximbank

Review trade and project finance programmes supporting African importers, exporters and financial institutions.

Official websiteView programmes

Trade finance · Eastern & Southern Africa

TDB Group

Explore import, export, pre-shipment and working-capital trade finance options from the Trade and Development Bank.

Official websiteExplore finance

Trade insurance · Africa

ATIDI

Explore insurance solutions for trade, investment and commercial or political risk across African markets.

Official websiteExplore cover

Air cargo · Ethiopia & global

Ethiopian Cargo

Access air-cargo booking, shipment tracking, schedules, destinations and specialised logistics services.

Official websiteOpen cargo portal

Freight forwarding · Global

DHL Global Forwarding

Explore air, ocean and road freight services, shipment support and logistics tools.

Official websiteVisit DHL

Integrated logistics · Global & Africa

Maersk Logistics

Access transport, customs, warehousing, distribution and end-to-end supply-chain services.

Official websiteView solutions

3PL & freight · Global & Africa

DP World

Explore freight forwarding, contract logistics, ports, terminals and end-to-end supply-chain services.

Official websiteOpen DP World

Multimodal logistics · Africa

Africa Global Logistics

Explore freight, port, rail, warehousing and multimodal logistics services across African markets.

Official websiteVisit AGL

9 web service providers shown

From programme readiness to live trade

A practical continuation pathway for African enterprises

TradeMatch works alongside export-readiness, entrepreneurship and SME-development programmes. Their cohorts can continue into searchable profiles, live RFQs, buyer meetings and recorded commercial follow-up without losing the partner relationship.

Transaction support

Complete the next step online

Continue from a buyer or supplier match to compliance, payments, finance, insurance and logistics services.

Complementary market-access infrastructure

Where TradeMatch fits

TradeMatch does not replace export-readiness, entrepreneurship, accelerator or technical-assistance programmes. It gives their enterprises a practical commercial workspace during and after support: buyer demand, meetings, transaction services and measurable follow-through.

01Receive partner cohorts

02Connect live demand

03Coordinate transactions

04Report outcomes

1 · Partner preparation

Build readiness and capability

Chambers, governments, enterprise bodies and entrepreneurship programmes retain their curriculum, mandate, cohort identity and stakeholder relationships.

2 · TradeMatch handoff

Activate commercial participation

Enterprises become discoverable, respond to RFQs, receive match suggestions and join curated buyer meetings under an attributed partner cohort.

3 · Shared follow-through

Advance and evidence outcomes

Compliance, finance, payments, insurance, logistics, quotations and CRM follow-up turn introductions into a visible commercial pipeline partners can continue supporting.

A stronger commercial model

What sets TradeMatch apart

Many valuable initiatives prepare enterprises or create periodic connections. TradeMatch is designed as the always-on operating platform that keeps buyers, suppliers and transactions moving.

Commercial requirement	Common support model	TradeMatch advantage
Engagement	Time-bound cohort, campaign or event	Always-on market access
Buyer demand	Introductions and selected buyer connections	Searchable RFQs, match scores, shortlists and meeting requests
Participation	One primary enterprise-support journey	Distinct buyer, supplier, service-provider and institutional tools
Physical access	Workshops, missions or occasional events	Recurring buying meetings, pavilions and structured matchmaking
Deal progression	Readiness guidance and onward referrals	Connected compliance, payments, finance, insurance, 3PL and logistics pathways
Commercial evidence	Participation, completion and support outputs	RFQs, matches, meetings, quotations and market-entry milestones

Category comparison for demonstration purposes; individual programmes and platforms vary.

The distinct value proposition

The operating layer between support and transactions

PersistentEnterprise profiles and opportunities continue beyond a programme or event date.

Demand-ledBuyer RFQs and sourcing briefs shape matching, rather than visibility alone.

Transaction-connectedMeetings lead into compliance, payment, finance, insurance and logistics pathways.

Outcome-visiblePartners can follow RFQs, matches, meetings, quotations and market-entry progress.

A partner, not a replacement

Programmes keep ownership of the relationship

TradeMatch can receive cohorts from chambers, development bodies, universities, export agencies and entrepreneurship programmes without replacing their mandate. Optional branded cohorts, pavilions and partner dashboards preserve attribution while adding the marketplace, event and CRM infrastructure needed for continued commercial action.

Searchable discovery

Source African products and suppliers

Unconfirmed profiles are marked as demonstration data.

Products

Sorted by buyer fit

Buyer demand

Request for quotation marketplace

Post demand and receive suggested supplier matches instantly.

Buyer identities marked “Demonstration” are illustrative and do not imply confirmed retailer relationships.

Ethiopia annual buying circuit

Four B2B buying meetings in Ethiopia every year

Four annual B2B buying meetings in Ethiopia, open to buyers, distributors, suppliers and delegations from across Africa.

Four Ethiopia meetings every year. Buyers, distributors, suppliers, governments, chambers and enterprise-development bodies may participate from anywhere in Africa. Dates and venues are confirmed separately for each meeting.

Meeting selector

Choose a B2B buying meeting

Select a destination to view its focus or register interest.

Arba Minch flagship buying meeting
September · Destination-scale B2B meetings, national pavilions, product showcases, investment promotion and tourism.

Meeting procedure

From registration to commercial follow-up

Every request follows the same auditable process for buyers, suppliers and event participants.

CRM-READY WORKFLOW

01 · RegisterCreate a buyer, supplier or institutional profile.

02 · MatchTradeMatch suggests organisations using category, market and capacity.

03 · AcceptBoth parties review the profile and accept or decline the request.

04 · ScheduleSelect the event, date, time and meeting objective.

05 · MeetCheck in for the physical meeting or use the confirmed online link.

06 · Follow upRecord interest, quotation requests, samples and next actions.

CRM integration

Meeting activity becomes a managed sales record

The demonstration creates structured records on this device. Production integration can send the same fields to an approved CRM through its API.

Registration

Contact and organisation

Name, company, role, market, categories, consent and event participation.

Matchmaking

Opportunity and meeting

Matched parties, meeting status, event, objective, owner and scheduled time.

Follow-up

Tasks and commercial outcome

Attendance, notes, quotation, sample request, order, export revenue, evidence status, next action and due date.

No live CRM is connected in this MVP. A production connection would require an approved CRM account, API credentials, consent controls and an agreed data-retention policy.

Q1 · INTERNATIONAL GATEWAY

Addis Ababa

Annual buying meeting · Date TBA

Ethiopian buyer onboarding, diplomatic and government engagement, national pavilions and international delegation arrivals.

Q2 · INDUSTRIAL CORRIDOR

Adama

Annual buying meeting · Date TBA

Retail distribution, manufacturing, logistics and enterprise development meetings within easy reach of Addis Ababa.

Q3 · FLAGSHIP DESTINATION EVENT

Arba Minch

September · Venue and date TBA

Destination-scale B2B buying forum with product showcases, curated meetings, investment promotion, national pavilions and tourism.

Q4 · RESORT BUYING RETREAT

Hawassa

Annual buying meeting · Date TBA

Resort-based buyer meetings for food, beauty, wellness, hospitality supply, agribusiness and regional distribution.

Secondary continental network

Smaller buying meetings beyond Ethiopia

Select satellite events may be activated in Sandton, Durban, Cape Town, Accra and Kigali when buyer demand and local partnerships justify them.

International market missions

Tokyo and Berlin buyer meetings

TradeMatch market-entry meetings can connect African suppliers with buyers, distributors and trade institutions in Japan and Germany. Dates and venues remain subject to confirmation.

Institutional participation

Country pavilions and collective group stands

Applications for governments, chambers, industry associations, export councils and enterprise-development bodies.

National government

Country pavilion

Branded national showcase with curated exporters, buyer meetings, country investment sessions and delegation support.

Chambers & industry bodies

Collective group stand

A shared sector or regional footprint for member companies, product showcases and scheduled procurement meetings.

Enterprise development bodies

SME market-access delegation

Sponsored participation for selected enterprises, with readiness support, showcasing and curated B2B introductions.

B2B matchmaking preview

DEMONSTRATION

Beauty buyer ↔ 4 suppliers

DEMONSTRATION

Grocery buyer ↔ 6 suppliers

DEMONSTRATION

Distributor ↔ 3 brands

Independent AfCFTA-aligned support

From discovery to cross-border readiness

TradeMatch Africa is not an official AfCFTA institution or customs authority.

01 · VerifyCompany, capacity, certifications and claims.

02 · ClassifyHS code, category and origin pathway.

03 · PrepareRequirements, labelling, logistics and documents.

04 · ConnectBuyers, distributors, events and trade partners.

East ↔ Southern Africa

Consumer goods corridor

COMESA and SADC buyer-supplier connections.

West ↔ Central Africa

Distribution corridor

ECOWAS and ECCAS market introductions.

North ↔ Continental

Manufacturing corridor

Inputs, packaging and finished-goods value chains.

Africa to global markets

Global buyer and market-entry opportunities

African suppliers can prepare for buyers and distributors in Japan, Germany and other international markets while continuing to trade within Africa.

Opportunities and event records marked “Demonstration” are illustrative. Regulatory, importer and product requirements must be confirmed with the relevant authorities and qualified advisers.

DEMONSTRATION

Japan market

Tokyo buyer meetings

Buyer and distributor discovery, importer requirements, packaging review and scheduled product meetings.

Market interest

DEMONSTRATION

Germany & European Union

Berlin buyer meetings

Distributor introductions, EU market-readiness review, product presentation and commercial follow-up.

Market interest

Additional destinations

Request another market

Record demand for another country and match it with relevant buyers, distributors, trade missions and service providers.

Buyer-led expansion

Global market pathway

Each destination uses the same commercial workflow.

01 · SelectChoose the destination, category and buyer profile.

02 · PrepareConfirm product, label, certification and importer requirements.

03 · MatchIdentify suitable buyers, distributors and service providers.

04 · MeetSchedule online introductions or an international market mission.

Cross-border transaction enablement

Payments, compliance and trade services

Move from buyer match to a bankable, compliant and deliverable transaction.

INTEGRATION DEMONSTRATION

Platform quotes and connection states in this MVP are illustrative. Directory cards marked “Official website” open public provider pages; formal TradeMatch integrations and regulated advice require provider agreements.

Pan-African payments

Local-currency settlement

Demonstration workflow for PAPSS-compatible settlement, bank transfer, invoicing and payment-status tracking.

Future integration

Regulatory navigator

Africa market compliance

Country and category guidance for cosmetics, food, supplements and wellness products.

Supplier tool

Risk protection

Trade credit & cargo insurance

Indicative cover discovery for non-payment, goods in transit and cross-border commercial risk.

Demo providers

Banking

Trade finance marketplace

Explore letters of credit, invoice finance, working capital and foreign-exchange support.

Demo providers

3PL & fulfilment

Warehousing and fulfilment

Find bonded storage, consolidation, fulfilment, returns and last-mile capabilities.

Demo listings

Freight & customs

Cross-border logistics

Compare road, sea and air corridors, customs support, documents and indicative lead times.

Demo quotes

Supplier compliance passport

Select destination and product category to preview the evidence pack.

Membership

Start free. Upgrade when you need active market access.

Every business can enter the ecosystem. Paid tiers add stronger visibility, opportunity access and hands-on transaction support.

Basic membership

Free

For businesses establishing a TradeMatch presence.

No subscription fee

✓ Company profile

✓ Up to 5 product listings

✓ Marketplace search visibility

✓ Public AfCFTA guidance

✓ Event and opportunity announcements

✓ Save selected suppliers or opportunities

RFQ responses and direct introductions are limited.

Plus membership · Recommended

Plus

For suppliers and buyers actively pursuing deals.

Launch pricing to be announced

✓ Everything in Free

✓ Up to 25 product listings

✓ RFQ posting and responses

✓ Smart supplier and buyer matching

✓ Meeting requests and opportunity alerts

✓ Compliance passport and readiness tracker

✓ Preferential event-registration access

Pro membership

Pro

For managed cross-border growth and institutions.

Custom commercial package

✓ Everything in Plus

✓ Unlimited product and opportunity listings

✓ Curated buyer and distributor introductions

✓ Priority matchmaking and meeting coordination

✓ Market-entry and regulatory support

✓ Finance, insurance, payment and logistics referrals

✓ Pavilion, delegation and group-stand management

Buyer access

Buyers and distributors can join from any African market

Membership and the digital marketplace are open across African markets. Members can also register for the Ethiopia buying meetings and selected continental events.

Institutional and ecosystem directory

Stakeholder links

Official starting points for trade, investment, tourism, diplomatic coordination, chambers and continental market access.

Public institutional links are provided for navigation and due diligence. Listing does not imply endorsement, partnership or event commitment by the organisation.

Ethiopia · Trade policy & licensing

Ministry of Trade and Regional Integration

Trade policy, regional integration and online trade registration and licensing services.

GovernmentOfficial site

Ethiopia · Investment

Ethiopian Investment Commission

Investment requirements, permits, opportunities and investor support services.

GovernmentOfficial site

Ethiopia · Tourism & destinations

Ministry of Tourism

Tourism policy, destination development and institutional information relevant to Ethiopia-hosted programmes.

GovernmentOfficial site

Ethiopia · Diplomatic coordination

Ministry of Foreign Affairs

Official foreign-affairs information and a coordination route for embassies and diplomatic missions.

GovernmentOfficial site

Ethiopia · Private sector

Ethiopian Chamber of Commerce

National chamber and sectoral-association entry point for member companies and collective participation.

ChamberOfficial site

Addis Ababa · Business network

Addis Ababa Chamber

Business membership, market information and local private-sector connections in the capital.

ChamberOfficial site

Continental · Trade framework

AfCFTA Secretariat

Continental trade-agreement information, implementation updates and market-access resources.

ContinentalOfficial site

Continental · Chambers

Pan African Chamber of Commerce and Industry

Continental private-sector representation and chamber network headquartered in Addis Ababa.

Business networkOfficial site

Continental · Development

UN Economic Commission for Africa

African economic policy, private-sector development, trade research and Addis Ababa conference facilities.

Development institutionOfficial site

Programme-to-market pathway

Bring a supported enterprise cohort into live trade

Keep your programme identity and participant relationship while adding searchable supplier profiles, buyer demand, meetings, transaction-service referrals and shared outcome reporting.

Institutional participation

Governments, embassies, chambers, associations and enterprise development bodies can request a pavilion, delegation or structured buyer-meeting programme.

Trade outcomes and accountability

TradeMatch CRM

Follow every introduction from lead to export revenue, with evidence status, ownership and programme attribution preserved.

Demonstration records. Revenue is separated into projected, enterprise-reported and evidence-verified values so platform, enterprise and public-sector reports do not overstate results.

38Active leads

14Qualified opportunities

R4.8mProjected pipeline

R1.26mReported export revenue

R840kEvidence-verified revenue

11Markets reached

Role-based reporting

One record, appropriate views for every stakeholder

Retailers & traders

Sourcing pipeline

Supplier leads, samples, quotations, order status, delivery and spend by origin and category.

SMEs & suppliers

Sales and export progress

Buyer leads, conversion, quotations, orders, destination markets, revenue and outstanding actions.

Associations & programmes

Cohort outcomes

Attributed enterprises, buyer connections, meetings, orders and aggregated verified revenue without exposing confidential deal details.

Governments & agencies

Economic impact

Enterprises supported, markets entered, export value, sectors, destinations and evidence coverage by funded programme or delegation.

TradeMatch platform

Portfolio performance

Lead sources, conversion stages, event attribution, transaction values, service referrals and verification queues.

Demonstration pipeline

Leads and trade outcomes

Record	Parties	Market	Stage	Value	Evidence	Attribution
LEAD-027 Natural skincare	Addis Select ↔ Ubuntu Botanics	South Africa → Ethiopia	Quotation	R420,000 projected	Pending	Arba Minch 2027
EXP-019 Speciality coffee	Kaffa Highlands ↔ Accra Buyer 08	Ethiopia → Ghana	Order	R310,000 reported	Enterprise reported	Chamber cohort
EXP-014 Finished textiles	Moya Collective ↔ Berlin Buyer 03	South Africa → Germany	Delivered	R840,000 verified	Invoice + customs	TradeMatch Global

Reporting controls

Designed for credible, non-duplicated reporting

Unique recordsEach lead, order and export outcome receives a reference and responsible owner.

Evidence levelsProjected, reported and verified values remain separate in totals and exports.

Shared attributionPlatform, event and partner contributions can be recorded without counting one transaction twice.

Controlled visibilityInstitutions receive aggregated outcomes; confidential buyer, price and document details remain permission-based.

Interactive demonstration

Supplier dashboard

Ubuntu Botanics · Demonstration account

Supplier priority actions

Platform owner demonstration